A Step Up: Annual Report 2021

As the lead liaison for the Alberta Real Estate Association’s 2021 annual report, I oversaw every aspect of its creation to ensure it reflected the organization’s strategic plan and core mission. Collaborating closely with the management team and a local design agency, I managed the project timeline, coordinated input from stakeholders, and delivered a final product that met tight deadlines and exceeded expectations.

My role required a balance of project management and creative execution. I wrote and refined the report’s copy to align with the association’s brand voice, ensuring it communicated key achievements and goals in a professional and cohesive manner. Additionally, I facilitated effective communication between internal teams and the design agency, addressing feedback and ensuring all elements—content, visuals, and layout—were aligned with organizational objectives.

By maintaining clear communication and a strategic focus throughout the project, I reinforced the association’s commitment to transparency and credibility. The resulting report strengthened member trust, highlighted the organization’s successes, and served as a valuable tool for stakeholder engagement.

HIGHLIGHTS:

• Project Management: Directed timelines, coordinated stakeholder feedback, and ensured the report was delivered on schedule and within scope.

• Writing & Content Development: Authored and refined professional, brand-aligned copy that reflected the organization’s achievements and goals.

• Leadership & Collaboration: Acted as the primary liaison between internal teams and the design agency, facilitating seamless communication.

• Strategic Marketing Development: Ensured the report aligned with the association’s broader goals and communicated its value to members.

• Creative Oversight: Partnered with the design agency to integrate visuals and layout that complemented the report’s content and reinforced the brand identity.