Projects

Directed the creation of original reels and photos to highlight hotel amenities, from dining and wellness to family-friendly experiences, across digital platforms.

Crafted and managed influencer partnerships to produce authentic, engaging content that amplified the reach and visibility of JW Marriott Edmonton and The Westin Edmonton, establishing them as leaders in luxury and wellness.

Introduced an innovative dining experience at JW Marriott Edmonton ICE District, combining culinary storytelling and interactive animations to boost guest engagement and revenue.

Introduced and launched the innovative Bookable Experiences platform at JW Marriott Edmonton ICE District and The Westin Edmonton, driving non-room revenue and creating personalized guest experiences that highlighted the hotels' strengths and leveraged local culture.

Overhauled the Alberta Real Estate Association’s website by optimizing the sitemap, implementing CMS templates, and aligning content with the organization’s goals to enhance member services.

Created and managed a weekly blog for Alberta Real Estate Association, providing actionable advice to real estate professionals while enhancing brand visibility.

Managed the creation of the Alberta Real Estate Association’s annual report, overseeing project timelines, stakeholder feedback, and brand-aligned copy to deliver a polished final product.