Partnering for Impact with Influencer Marketing
Crafted and managed influencer partnerships to produce authentic, engaging content that amplified the reach and visibility of JW Marriott Edmonton and The Westin Edmonton, establishing them as leaders in luxury and wellness.
To expand brand visibility and resonate with target audiences, I led the influencer marketing initiatives for both JW Marriott Edmonton and The Westin Edmonton. By meticulously identifying influencers who aligned with the hotels’ values and guest profiles, I developed partnerships that authentically showcased the properties' unique offerings. From spa treatments and curated dining experiences to wellness programs, influencers created high-quality content that not only engaged audiences but also became valuable assets for the hotels' social media channels.
I focused on cultivating meaningful, long-term relationships with influencers, ensuring campaigns were built on trust, clear communication, and mutual benefits. This included negotiating contracts, providing creative guidance, and overseeing seamless execution. By tracking performance metrics and adapting strategies based on campaign results, I ensured continuous optimization and impactful outcomes.
As a result, these campaigns expanded the hotels' reach to new audiences, strengthened brand credibility, and solidified their positioning as premier destinations for luxury and wellness. Through strategic planning and a focus on creative storytelling, the influencer partnerships contributed to measurable growth in audience engagement and brand awareness.
KEY AREAS OF FOCUS:
Influencer Identification: Researched and selected influencers whose values and audience profiles aligned with the hotels’ brand ethos, ensuring the partnerships were both authentic and effective.
Relationship Building: Established strong, mutually beneficial relationships with influencers, fostering trust and long-term collaborations.
Contract Negotiation: Managed agreements to ensure clear terms, compliance with brand standards, and fair compensation.
Creative Campaign Guidance: Provided influencers with detailed content briefs and guidelines to maintain consistency and alignment with the brand voice.
Campaign Execution & Management: Oversaw end-to-end planning and execution of influencer campaigns, ensuring seamless coordination and timely delivery of content.
Performance Measurement: Tracked key performance metrics, such as reach, engagement, and content quality, to analyze campaign success and inform future initiatives.
Trend Monitoring: Stayed ahead of emerging trends in social media and influencer marketing to maintain relevance and maximize impact.